Telling Your Story

Telling Your Story

15 May 2019, 16:00 - 17:30


With Innovate UK

Learn how to tell a stronger story about your innovation to secure investment and media interest. The 90 minute session will reveal why storytelling is vital to business; discover the secrets to story making and telling using academia, Hollywood films and real-life business heroes e.g. Elon Musk, James Dyson.

Learn how to build a stronger story using a DIY tool, which is the lovechild of the Lean Business Canvas and The Heroes Journey (the world’s most successful story structure). Receive materials to translate your story into a pitch deck or marketing materials. 

Co-presenters are Jon Card and Guy Pattison. Jon will be sharing his know-how as a Guardian Business Journalist and founder of The Chief Storytellers programme for CEOs. Guy will be drawing on his insights as cofounder of Clean + Cool, which supports cleantech start-ups through entrepreneur missions to Silicon Valley, and 20 years of working for global brands.